When Catherine Rénier took over as CEO at Jaeger-LeCoultre just over two years ago, she had a straightforward plan: “To get our voice heard. To shed light on the fact we had been a little too quiet over previous years. What was very important,” she says, “was to give visibility to the maison.”
Not that J-LC, the 187-year-old bastion of luxury watchmaking, was in much danger of falling by the wayside. Even non-watch fans will recognise its Reverso, the rectangular watch that flips over to reveal an engravable back (or a second face), an icon of 20th-century design. Meanwhile connoisseurs will tell you few companies can match it for watchmaking prowess, that J-LC has a history of making high-quality movements, parts and tools for brands such as Vacheron Constantin, Audemars Piguet and Patek Philippe. It’s the watchmaker’s watchmaker.
The Jaeger-LeCoultre customer, meanwhile, is one of taste and