The world in which we live is constantly evolving at such a rapid pace. Seismic technological, social, political, and economic shifts occur so frequently that brands in nearly every sector must remain agile and apply critical strategies to adapt. Particularly challenged are art and cultural institutions whose rich history and purpose must be communicated with the utmost integrity, while also appealing to a broader demographic in order to drive engagement and grow their audience.
Santa Cruz Museum of Art and History’s Executive Director Nina Simon recently published The Art of Relevance, in which she “explores how mission-driven organizations can matter more to more people.” Throughout Simon’s book and in her TEDx talk, she methodically examines the concept that museums and other cultural institutions can become connectors within their communities when they measure and deepen their relevance.
From a business perspective, further cultivating this relevance with the public requires an effective