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When it launched in 2020 as a venture to bail out small music venues crushed by the pandemic, SaveLive claimed it had raised $75 million from investors like its primary backer, Beverly Hills-based investment firm Deep Field Asset Management.
Now, it appears the Los Angeles-based startup has raised a lot more dry powder than previously known—having landed a total of $134.5 million from investors, according to an amended regulatory filing with the Securities and Exchange Commission on Friday. The company secured that funding from nine different investors, it said.
SaveLive is spearheaded by music industry bigwig Marc Geiger, who co-founded the Lollapalooza alternative rock festival and formerly led talent agency William Morris Endeavor’s music division. The company was founded with the goal of purchasing majority stakes in dozens of struggling music