Yet, he saw how the company differentiates itself from competitors through the dye sublimation process.
“It’s part art and part science,” Brenner said.
“Once people see how photographs printed on aluminum can transform their home or their place at work, it tends to make that emotion that great photography can produce even more compelling.”
Brenner said that professional photographers, businesses and consumers choose Vivid for its products “because of the purity of the sublimation process and the luminosity of the aluminum substrate,” which comes in five different finishes from glossy to matte.
The Vivid process also has the advantage of using aluminum that is made from 94% recycled material; both the print and frame are 100% recyclable.
“We’ve gained clients from weddings, hospitals, restaurants, corporations, hotels, showrooms who chose our products as a means to inspire their customers, employees or as a signage to attract customers,” Brenner said.
Local customers include Forsyth Plastic Surgery, JKS Motorsports, Cone Health, Diamondback Grill — via local photographer Bowman Gray IV — and Jimmy Johns.
Meanwhile, its products are on display in the NBA’s Golden State Warriors’ new Chase Center in San Francisco.