The Government has unveiled plans to plough funding into arts and culture outside of the capital.
Ahead of the publication of the Levelling Up White Paper, which is due to be published this week, the Department of Digital, Culture, Media and Sport (DCMS) said more than 100 places outside of London will benefit from extra cash from 2023.
Arts Council England will identify the locations and DCMS said 100% of the additional funding for the group agreed in the recent Spending Review will go to supporting culture and creativity outside of London.
Places such as Stoke-on-Trent, Barnsley, Rochdale and Wigan may end up being given further support under the plans.
DCMS told the PA news agency the amount of additional funding going to areas outside of London would be set out at a later stage.
In the Spending Review, presented to Parliament in October, Chancellor Rishi Sunak said more than £850 million was being invested in cultural and heritage infrastructure.
A total of £52 million is also to be spent on museums and cultural and sporting bodies from this year to help them recover from the pandemic, while an additional £49 million in 2024 to 2025 will be given afterwards.
Gallery: Amazing unique jobs that only a few people get to do (Lovemoney)
DCMS is also working with Arts Council England to identify a number of cultural organisations that wish to move outside or increase their presence outside of London.
The Government is also planning to allocate more than £150 million of investment via the Cultural Investment Fund, of which the majority of winners are also expected to come from outside London.
National arts and culture organisations will also be asked to be more ambitious on diversity both in the boardroom and in the workforce to help engage with a wider audience and better reflect the communities they serve across the country.
Culture Secretary Nadine Dorries said: “From my very first day in the department, I’ve been clear that I want to increase access to arts and culture – particularly in parts of the UK that have too often been overlooked.
“Artistic talent can be found in every corner of the nation. Arts funding should be spread as evenly – but for too long there has been an imbalance in how that cash is handed out. We’re going to address this as part of our plans to level up the country.
“I don’t want anybody to ever think that the arts might not be for them because of where they are born, or where they live. Everybody should have the chance to enjoy or work in the world of arts and culture, and this move will make a fundamental difference in towns and cities which have been left behind for far too long.”
Darren Henley, chief executive of Arts Council England, said: “This very welcome new funding announced by the Secretary of State means we’ll be able to accelerate our investment in towns and cities across the country, building on increases we’ve made over the past few years.
“Distributing our investment more evenly means we share the magic, share the excitement, share the possibilities of creativity and culture for people and places who deserve more of the spotlight.”