Psst. The following quote applies to your artist’s email marketing plan.
When you have written your headline, you have spent eighty cents out of your dollar.
– David Ogilvy
An email marketing plan for artists is an effective tool, but it’s still a numbers game. You probably don’t send enough. There are many reasons, and I get the why, but you can do better with the same effort or less than you put in now.
Sending once per month is risky because you can fall out of touch. A few misses on opens, and months have gone by with no connection between you and important clients, friends, and subscribers.
I recommend sending weekly, but I realize it’s not practical for most artists, so I split the difference and suggest sending twice monthly with occasional blasts. You can keep to that schedule if you follow my advice.