Beyond Housing spots | Communication Arts
Responses by Bailey & Co.
Background: A wealth of research in recent years clearly shows how the St. Louis, Missouri, region’s longstanding challenges—from troubling crime rates to failing schools, slow economic growth and the region’s long, steady decline in national prominence—are directly tied to the area’s high concentrations of poverty, which is heavily linked to zip code and color. Once and for All is an effort to bring the whole of St. Louis together to invest in transforming and strengthening these areas and their residents to create a stronger, more equitable and prosperous city for all.
The effort is led by Beyond Housing, a nationally recognized community development organization with an innovative model for transforming under-resourced communities. The primary audience for the effort is large individual donors, corporations and foundations.
Design thinking: Though the primary target audience is large individual and institutional donors, we believed it was important to
