entertainment

How The Entertainment Convention Community Is Adapting Mid-Pandemic

For years, entertainment conventions have been a thrilling right-of-passage for die-hard enthusiasts to celebrate all things comics, art, film, television, pop culture and more. Whether it gives someone an occasion to dress up in their favorite cosplay character, meet their most admired celebrity or interact with creative artists selling unique merchandise, the demand is overwhelming for these annual events in cities all across the U.S. and beyond. Where else can you find The Joker, Darth Vader and Thanos walking a convention floor? One villain, however, that these successfully proven businesses did not see coming showed up unannounced earlier this year in the form of coronavirus.

Just as other businesses and society in general have found ways to adapt in their communication skills during this pandemic, these entertainment groups have also had to adapt, in order to continue in some capacity. With a majority of convention spaces unavailable

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Meow Wolf was set to transform themed entertainment in Vegas and beyond. Then came the pandemic

Inside the Meow Wolf Las Vegas experience, Omega Mart is a grocery store experience that can transport you to other realms. <span class="copyright">(Meow Wolf)</span>
Inside the Meow Wolf Las Vegas experience, Omega Mart is a grocery store experience that can transport you to other realms. (Meow Wolf)

This was supposed to be the year that Meow Wolf became so integral to popular culture that, in the words of one of its filings with the Securities and Exchange Commission, it would be well on its way to becoming a “provider of themed entertainment and creative experiences on the level that people think of Disney, Universal and Marvel.”

And on March 8, as I spent a Sunday afternoon in the company’s Santa Fe, N.M., exhibition space, that boast didn’t seem so far-fetched.

Crouching down in one of Meow Wolf’s byzantine rooms I entered what appeared to a doorway and found myself in the back seat of a van-like contraption that seemed to have been willed into existence by the creator of some long lost TV show.

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