Fashion

The Next Generation of Creatives Shaping Fashion and Youth Culture

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LONDON — Who will shape the new cultural landscape after it’s been turned upside down by the outbreak of COVID-19 and global Black Lives Matter protests?

The answer lies in performance labels, streetwear figures who are unafraid of taking a political stance and TikTok stars more so than the traditional fashion labels.

Highsnobiety and the fashion search platform Lyst are highlighting those groups in their new Next 20 report, which points to a new wave of brands and creatives.

“The innovators in the list define youth culture at this point in time, whether it be through fashion, music, entertainment, art, activism or other creative disciplines. These emerging personalities and brands write their own rules and serve as an early look into where society is heading culturally,” the report said.

At the top of the report’s brand index is Salomon, highlighting the increased relevance

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The Black-owned fashion brand lighting up country music

Neon Cowboys: The Black-owned fashion brand lighting up country music
Neon Cowboys: The Black-owned fashion brand lighting up country music

Asia Hall got the idea for Neon Cowboys at the Stagecoach Music Festival in Indio, California one year. Each time she’d attended the festival prior to that moment, Hall had reveled in watching the Coachella and country music kids come together around something they loved, welcoming each other with open arms. Hall wanted to make something for them that was unique; something that would stand out and signal the beginning of a more inclusive country music culture.

So, she got some neon wire and some cowboy hats, and made 13 prototypes for what would eventually become the wildly popular light-up cowboy hats that have taken the internet by storm. She and some friends wore the prototypes to Stagecoach the following year and got an enormous amount of attention; that’s when Hall knew she was onto something. “Because I’m also a

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Holding Up a Looking Glass to Diversity in Fashion

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BURBERRY GROUP PLC

THE NUMBERS

Employees: 10,000 worldwide, according to LinkedIn

Nationalities represented: 120

Executive board: 11 members; 1 Black member, Debra Lee

 

IN THE MIRROR: Burberry chief executive officer Marco Gobbetti didn’t mince words: “We don’t have all the answers,” he said. “But we know that the step change we need to make is increasing representation at all levels of our company.”

While neither Gobbetti nor Burberry’s survey response articulated current numbers or defined targets, their absence read as reflective of a work in progress rather than evasion. “We have prioritized getting a complete picture of our employee population so we can make informed, meaningful commitments,” the survey response said, adding that Burberry will provide details on overall strategy in the coming months, “including a holistic and global D&I [diversity and inclusion] policy that will cement both resources and accountability

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