Nor do they necessarily want to undertake the identical standards they use for Website information for all their information. They could not want to go through the expense and trouble of a privacy audit and not using a clear idea of the method it might profit their business. Among the merchants–potential logo-posters–themselves, what type of companies are most captivated with eTRUST? Primarily smaller, less-known companies who ask clients private questions about finances, health and the like. Unfortunately, these middle-market corporations haven’t got large budgets to spend on auditing. This question is of broad curiosity, since these two groups face the basic challenges of anyone trying to foster self-regulation so as to forestall government regulation.
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