Millennial

How 2 Millennial Entrepreneurs Plan to Disrupt the NFT Art Market

  • IKONICK, a canvas-art company, blends pop culture and quotes into high-end art millennials love.
  • Now, it plans to disrupt the NFT space. It dropped its first NFT last month, earning $100,000 in sales.
  • The founders spoke with Insider about tapping into the millennial art buyer and the future of NFTs.
  • See more stories on Insider’s business page.

“Dreams weigh more than excuses.”

So says an all-white, bold font splashed across a seesawing elephant and dancing butterfly in a mystical-looking forest. It’s inspirational, colorful, and a bit magical — like a motivational Instagram meme brought to life.

It also happens to be a non-fungible token, a digital file tradable by blockchain, and the brainchild of the millennial entrepreneurs Mark Mastrandrea and Jeff Cole, the cofounders of IKONICK, an online canvas-art company. It was IKONICK’s inaugural NFT drop, sold as two different editions that raked in over $100,000

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