Customized wristbands make excellent marketing and branding tools, especially when these things feature the company’s logo, as well as messaging on front. But is the band’s design reached its maximum visibility and impact? In this article, we will take a closer look at the design side of this industry. To help individuals translate their idea into amazing event wristbands, we offer some essential tips below.
Keep the design simple
For the best visibility, keep designs very simple. For bands targeting 21-years old individuals, avoid combining logos and words too much. When you overlay the text on top of the image, it results in designs that look too busy. It makes the bands hard for the staff to know what it says from afar. So while final designs may look very good, they may defeat the wristband’s purpose.
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High contrast is a big help
Speaking of good visibility, the contrast of the item also matters. Imagine reading a bright yellow or orange text on top of an orange or yellow background. You will find it is not easy. There is a reason why a lot of movie posters are predominantly blue and yellow, two very contrasting colors. For bands, put together a design with high contrast to make it a lot easier for the eyes to see. For example, if the company has a fluorescent band, use gray or black color for text.
Avoid thing and small fonts
Texts on computer screens may not always appear as intentional when printed. First and foremost, there are limits to how thin or small people can make texts and still have them pretty visible. Secondly, from the hardware’s perspective, printers have limits on how fine these things can print. Overall, companies need to avoid using point-size six or smaller fonts since texts with that size become pretty hard to read on rubber wristbands.
For woven bands, font thickness and size matter a lot because the threads used to make these bands are thicker. Script and cursive fonts are usually discouraged because they incorporate ultra-fine lines that copy handwriting. Instead, companies can use the thicker Sans Serif font like party bands to make sure theirs are easy to spot from afar.
Check out https://www.howtogeek.com/343900/what-is-a-color-profile for more info about color profiles.
Do not use web-quality images
If companies want to use images or photos on their rubber wristbands, they need to make sure that they are at least 300 dots per inch. Overall, make sure to avoid using pictures you find on clip arts included on clip arts or images on the Internet. Web images usually come in at 72 dots per inch, far short of the suggested 300 dots per inch. While organizations do not need to have raw images, they can never have too many image details.
Stick with color schemes
When designing event bands, make sure to match the event’s color scheme. If the company goes overboard with colors, designs can look pretty muddy, and if the colors are very dark, texts become rather challenging to read. Usually, it will be hard to read in person if it is difficult to read on computer screens.
If companies are not sure or have a lot of doubts about the design, they can print out their own design and put it on a wall to see if they can read it clearly. Companies need to make sure they know how many colors are supported for some styles like woven bands. Woven ones support up to eight shades. Bit dye sublimation rubber wristbands can print numerous colors to match the design.
Know color profiles
It is pretty to assume printed images or photos will look the same as it does on computer screens, but sometimes colors may slightly move when printed. Something that appears to be bright yellow or red on computer screens may be printed with a slightly darker shade. Printers usually print using black, yellow, magenta, and cyan inks, while image editors usually use blue, green, and red color profiles.
When printers see red, green, and blue images, they will convert photos to black, yellow, magenta, and cyan, which may shift the colors a bit. On top of that, monitors companies are using may not be adequately calibrated, which further shifts perceived colors.