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Video Premiere: jamesjamesjames – ‘It’s Not You, It’s Me’

Noughties loving diva, jamesjamesjames follows up the results of his 2021 one, ‘It’s Not You, It’s Me’ with a glitzy y2k type tunes video. Owning been initially unveiled through Bristol tastemaker label, Shall Not Fade, ‘It’s Not You, It’s Me’ dropped as aspect of his James2007 EP before levelling up with the support of world label Three 6 Zero Recordings. Shot in a legitimate jamesjamesjames style, the audio video proudly plays homage to the era he enjoys and is so renowned for. With a 00s camcorder capturing his swanky swagger seems all-around an industrial Brisbane, the video was styled developed and directed by creatives, Lucian Clifford and Kevin Cheung.

Obtaining grow to be a Billboard ‘Dance Artist To Watch’ this yr, jamesjamesjames has been smouldered in accomplishment at any time considering the fact that. His debut Boiler Home overall performance turned heads with muddled mash up of 00s classics and techno, whilst his EP one, My Purple Ipod Nano obtained huge enjoy from BBC Radio 1 heads, Danny Howard, Sarah Tale and Pete Tong, in advance of it was remixed by heavyweights salute and Oden & Fatzo. With his US show debut approaching at San Francisco’s Portola festival this September together with the likes of Flume, Kaytranada, Jamie XX and Charlie XCX, the environment is on tenterhooks waiting for much more dates to be declared by the self-proclaimed get together princess.

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‘It’s Not Me, It’s You’ is out now via 3 Six Zero Recordings.